The term “carbon footprint” refers to the amount of pollution an activity generates. It can be ascribed to a manufacturing, a service or a transport activity – or to an individual. It is typically measured by totalling up the quantity of greenhouse gas pollutants emitted by the activity over a year or the life of a product.
"I’m so proud to be working for this bank." Late in September 2007, emails like this started pouring into the inbox of then NAB Group CEO John Stewart. What could generate this kind of organisational patriotism in a bank? It wasn’t their new home lending rate, a merger deal, or even a pay rise. Stewart had just announced that the bank was to become carbon neutral by September 2010.
